Anglum Group - Project List

Some of the Work We Have Done

Provided expert analysis of the newly developed database marketing system on monetizing the recently implemented solution. Provided perspective on Customer Information Management issues such as quality, privacy, security and management of data resources.

Development of strategy to leverage customer data across all touch points and all channels to create profitable relationships with best customers. Provided process improvement and CRM Best Practices for customer identification at retail POS.

Project Team approach to existing CRM strategy assessment, IT solution evaluation and development of CRM Roadmap plan including Marketing Gap Analysis, Micro and Macro Issue Evaluation, Production Project Plan and CRM Best Practices. Program management of co-branded credit card project. Email Service Provider evaluation and implementation. International CRM privacy and feasibility study.

Created, planned and executed direct mail contact strategy for two seasons and managed database management vendor. Provided an assessment of outsourced customer database solution and created new Database RFP.

Helped with the successful redesign and implementation of the new online customer acquisition web application and prospect database consisting of hundreds of millions of prospect names from various credit bureaus.

The Anglum Group, LLC

When Real World Experience Matters

Multi-level research investigation into business unit performance. Data analysis of buying history and analysis of customer data including insights and recommendations, Year Over Year trend analysis, Three Year Basket analysis and Year Over Year RFM analysis. Provided macro analysis of buying behaviors, identifying future trends in this marketplace and a review of category trends and analysis. Delivered a competitive analysis of both the category and format along with an action plan and recommendations.